Whether you’re self-employed or searching for a job, one of the top tips for anyone looking to take a leap up the career ladder is to create your very own business card.
Now we know what you’re thinking… It seems a bit much, right? But who’s to say that business cards are only reserved for fancy lawyer types or those with already established careers? When it comes to getting ahead, a little self-assurance goes a long way.
And, although the prospect of condensing your company or job title into a few slick sentences might appear daunting, if you get the wording right, it could turn out to be entirely beneficial. Whatever your occupation, there are many ways a business card can improve your overall prospects. Let’s take a look at the top three reasons to put your name in print.
Although a slick CV is worth its weight in gold, a professional looking business card gives off a whole different impression. With a CV selling the reasons somebody should give you a job, it can seem a little needy. In comparison, a card purely gives off an air of competence and professionalism. You already know what you can offer, so why not sell it?
If you find it difficult to make a good first impression, a business card could help you leave a lasting one. It could also help you leave an impression that reflects the measured tone and aim of your business.
Furthermore, with many companies giving you the chance to design your own, you can have total control of how it looks and exactly how you’d like to be portrayed. If you’re thinking of going for it, there are many great discounts on business cards that can enable you to print off a bundle without going over budget.
If you often find yourself chatting to people at parties, at the bus stop, even in line at Starbucks…. chances are the “so what do you do?” question will soon crop up. But what if one of those randoms turned out to be a potential employer or client? It may seem a bit of a long shot, but it’s true that you never know who you’re going to meet: why not be prepared?
By having a few business cards on hand, you could grab any networking opportunity with both hands, instead of mumbling your usual response… “Well, I’m sort of freelance…”
Finally, if it just so happens that the exact route of your career path is a little uncertain, there’s a fantastic way of making things clearer. Simply think about what your ideal business card would say… Unrealistic? Maybe so. But we’re pretty sure Steve Jobs didn’t have that attitude.
Despite its relatively small size, a business card can be critical to the development of your small business. As business cards are often handed to prospects and customers, they can be a highly personalized form of marketing. Their multiple design options also provide numerous opportunities to promote your business in a creative manner.
As business cards are part of an introduction, they are important for making a favorable first impression. An attractive, eye-catching business card with all the relevant contact information can capture the attention of your prospect and help you remain in her memory well after your initial meeting. Business cards can also enhance credibility, as they can create a sense of professionalism and legitimacy for your business.
Business cards are relatively inexpensive, making them a cost-effective marketing tool for small businesses on a tight budget. A local printing company can often produce hundreds of business cards for just a few dollars, and the abundance of online printing companies makes it easy to shop around to find the best deals. If you or a friend or family member possesses graphic design skills, you can even create and produce your own cards with the aid of an online business card program, which can further reduce your costs.
Business cards can go wherever you go, making them an essential mobile marketing tool if your business requires you to travel frequently. If you often attend industry trade shows or business conventions, for instance, business cards can facilitate the process of establishing and maintaining contacts that can lead to future business opportunities. By keeping a stack of business cards with you at all times, you have the opportunity to continuously market your business to everyone you meet.
Business cards can help you establish your brand, which makes your company more easily identifiable. By including your company's logo and advertising slogan on your card, for instance, you help to reinforce your brand with everyone who views your card. According to Nathan Ross Martin, president of NRM Creative Marketing in Atlanta, a common mistake that many companies make is that the design chosen for a business card differs from or fails to effectively incorporate the company's brand.